FACTORS OF CONSUMERS’ PURCHASE INTENTION TOWARDS HEALTHCARE PRODUCTS DURING THE COVID-19 PANDEMIC

Authors

  • Nurhanan Syafiah Abdul Razak Azman Hashim International Business School, Universiti Teknologi Malaysia Skudai, 81310, Johor Bahru, Johor, MALAYSIA.
  • Syahirah Ruslan Ruslana Faculty of Business and Management, DRB-HICOM University of Automotive Malaysia, Peramu Jaya Industrial Area, 26607 Pekan, Pahang, MALAYSIA

Keywords:

Consumers’ purchase, Online questionnaire, Medical industry

Abstract

Since the coronavirus (COVID-19) pandemic hit across the globe, people become more aware about health and hygiene conditions. People are advised to wear proper masks and pay extra attention to each owns hygienic upkeep. Hand sanitation has become an alternative to handwashing due to its convenience and effectivity. This paper studies the effects of Subjective Norms on consumers’ Purchase Intention toward hand sanitizer in Malaysian setting. From a comprehensive literature study, this paper provides a general concept and process execution of the survey. Data collection involves a set of online questionnaire distribution across Malaysian consumers. Data analysis utilizes Statistical Package for the Social Sciences (SPSS) software using statistical techniques such as ANOVA. This paper is an approach beneficial to the medical industry in order to produce high quality products.

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Published

2021-12-31

How to Cite

Abdul Razak, N. S. ., & Ruslana, S. R. (2021). FACTORS OF CONSUMERS’ PURCHASE INTENTION TOWARDS HEALTHCARE PRODUCTS DURING THE COVID-19 PANDEMIC. Asean Journal of Automotive Technology, 2(1), 65–68. Retrieved from https://journal.dhuautomotive.edu.my/autojournal/article/view/114