FACTORS OF CONSUMERS’ PURCHASE INTENTION TOWARDS HEALTHCARE PRODUCTS DURING THE COVID-19 PANDEMIC

Abstract

Since the coronavirus (COVID-19) pandemic hit across the globe, people become more aware about health and hygiene conditions. People are advised to wear proper masks and pay extra attention to each owns hygienic upkeep. Hand sanitation has become an alternative to handwashing due to its convenience and effectivity. This paper studies the effects of Subjective Norms on consumers’ Purchase Intention toward hand sanitizer in Malaysian setting. From a comprehensive literature study, this paper provides a general concept and process execution of the survey. Data collection involves a set of online questionnaire distribution across Malaysian consumers. Data analysis utilizes Statistical Package for the Social Sciences (SPSS) software using statistical techniques such as ANOVA. This paper is an approach beneficial to the medical industry in order to produce high quality products.